Our Founder's Story
from Michelle Barnet
I always believe there is a better way, a better experience, a better product, and a responsibility to find or create it. That is how Staypineapple was born. I spent my college years studying the art and science of hospitality, then moved around the country in many different capacities with a myriad of companies. This was a time of learning, growing, and compiling a multitude of experiences that create the synergy of success of the intricate frontline chaotic consumer oriented business that is hospitality.
I learned that to practice hospitality with excellence, it meant understanding the fundamentals of human beings and how to anticipate their needs and desires before they did. That was the secret. A successful hotel stay culminates with the guest taking away a personalized wholly positive experience that they can tuck away as a great memory, hopefully to be repeated often as we love our return guests. Memory making is the elemental currency of success in hospitality. This process of idyllic memory creation for each guest is the essence of the Staypineapple brand.
2010 marked the birth of the Pineapple Hospitality journey. It was the genesis of the actual manifestation of the above ideals. Could we build a team that could master this powerful memory making tool consistently for each and every guest? Could we then craft physical surroundings that reflected our core mission and values? The answer over the following months, to years, to now and onward is a resounding YES! Not only did we rise to the task, but our track record on all levels exceeded not only our own, but more importantly, our guests’ expectations. We did it, and we are committed to doing it even better every day.
I always believe there is a better way, a better experience, a better product, and a responsibility to find or create it.
We grew slowly and steadily from 2010 onward, adding hotels as the personal capital and the markets allowed. The financial methodology was always to remain lowly leveraged, waiting for the right deal in the right densely populated metro location, and only add properties that enhanced the brand and the portfolio. When entering into transactions with sellers, financial institutions, or strategic partners, we always honored our agreements and our values. We only transact with integrity, as we view our reputation as the core of our brand.
Property design evolved through the years as well as each property writes its own story and requires its own purposeful design to support our brand pillars. We like to describe the hotels as theaters, meticulously and lovingly crafted to showcase the brand and facilitate the powerful guest memory making to which we are committed.
When asked how do you know you’ve succeeded? I answer this way; when I’m out and about and someone asks me for my email address, whether a new friend, a business associate, or a random clerk in a store, and the person lights up when they see “Staypineapple” and launches into a story about themselves or a friend who has stayed with us somewhere sometime, that is success. The stories are so fabulous, and each unique, but the most important product is the light and smile on their face as they explain their familiarity with the brand. I always tear up with pride for my outstanding Staypineapple Village, their daily efforts are truly astounding!
A true sign of our lasting brand power in the marketplace is how we stuck our landing through the last two years of a world crazed by a global pandemic. The Staypineapple team dug in and worked tirelessly toward success and recovery from the beginning, and they did it. Here we are today stronger and better than ever and excited to move into the world of sharing this extraordinary multi faceted disruptive brand with the broader hospitality business community.
The future is so very bright for us. After all, Pineapples need much sunlight to grow. We are committed to the constant care and feeding of our hotels, our team members, our strategic partners, and always our precious guests.
So onward we Growpineapple!